Coco Moon is a Hawaii based company that creates luxuriously soft baby essentials. We were asked to help this small, but fast growing brand connect with high-end retailers, boutiques and emerging direct to consumer market. 

The rebrand focused on the founder’s island roots and her modern style to create an elevated brand identity. Every touchpoint of the brand and packaging was an opportunity to connect with the customer. A refreshed hand-hewn logo, elegant and playful typeface and color palette of sun-washed tropical colors stand out amidst soft-palette competitors, reflect the brand’s personality and allow for flexibility to expand into future product lines. 

Applied to a range of packaging components from swaddles inserts, clothing tags, gift boxes and their website, the redesign positioned Coco Moon for growth into independent boutiques and department stores while staying true to their Hawaiian roots and local community.